網站優化可以從狹義和廣義兩個方面來說明。
Website optimization can be explained from narrow sense and broad sense.
（1）狹義的網站優化，即搜索引擎優化，也就是讓網站設計得適合搜索引擎檢索，滿足搜索引擎排名的指標，從而在搜索引擎檢索中獲得靠前的排名，增強搜索引擎營銷的效果。
(1) The narrow sense of website optimization, namely search engine optimization, is to make the website design suitable for search engine retrieval and meet the index of search engine ranking, so as to obtain the top ranking in search engine retrieval and enhance the effect of search engine marketing.
網站優化的最終結果是要把網站的排名優化，而首先要做的是網站的內部優化，分析網頁相關性。
The final result of website optimization is to optimize the ranking of the website, and the first thing to do is to optimize the internal website and analyze the relevance of web pages.
（2）廣義的網站優化所考慮的因素不僅僅是搜索引擎，也包括充分滿足用戶的需求特征、清晰的網站導航、完善的在線幫助等，在此基礎上使得網站功能和信息發揮出最佳的效果，也就是以企業網站為基礎，與網絡服務商（如搜索引擎等）、合作伙伴、顧客、供應商、銷售商等網絡營銷環境中各方面因素建立良好的關系。
(2) In a broad sense, the factors considered in website optimization are not only search engines, but also fully meet the needs of users, clear website navigation, and perfect online help. On this basis, the website functions and information can play the best effect, that is, based on the enterprise website, with network service providers (such as search engines), partners, customers and suppliers Business, sellers and other factors in the network marketing environment to establish a good relationship.
